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Digital billboard7/30/2023 ![]() ![]() The advent of digital billboards has opened an unlimited universe of creative freedom for marketers to play with. To improve recall, it’s important to create an engaging display with eye-catching colors and animation. While almost any brand category can enjoy success from using digital billboards, these categories gained the best advertisement recall among passer byers. ![]() ![]() An earlier version of the study had found that the top performing brand categories on digital billboards are: Neilsen’s 2019 Out-of-Home Advertising Study found that 55% of consumers had noticed a digital billboard or digital poster in the last month. Under these conditions, out of home advertising may be more attractive to more businesses. Online spaces have become more saturated with ads, and the cost of social media advertising is rising. Here’s what you need to know about digital billboards and their impact on out-of-home advertising. When an advertising tool is growing this quickly, smart marketers take notice. The number of digital billboards in the U.S. Over the last few years, advances in technology have allowed prices to drop into a more affordable range for more businesses. Since then, the technology has grown into a new venue for animators and advertisers to collaborate in exciting ways.Īt first, digital billboards were only accessible to large corporations who had the marketing budgets to match the high prices of advertisement. The out-of-home advertising revolution began with installation of the first digital billboard in 2005. The basic billboard has seen a remarkable transformation over the last couple of decades. ![]()
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